E-commerce store design of a bold Indian silver jewelry brand
E-commerce store design of a bold Indian silver jewelry brand
E-commerce
2024
Client
Client
Soho Tiger
Soho Tiger
Timeline
Timeline
1 Month
1 Month
My Role
My Role
UI UX Designer
UI UX Designer
Team Members
UI UX Designer
Shopify Developer
🌐 Overview
Soho Tiger, a bold, affordable, and versatile silver jewelry brand, needed a user-friendly e-commerce store that reflected its identity and addressed user needs.
Soho Tiger, a bold, affordable, and versatile silver jewelry brand, needed a user-friendly e-commerce store that reflected its identity and addressed user needs.
🔍 Research
🔍 Research
Conducted market research,
Conducted market research,
8 user research Interviews,
8 user research Interviews,
and in-depth competitor analysis.
and in-depth competitor analysis.
🚩 Challenges
📉 Competitor Weaknesses:
Cluttered layouts with excessive visuals and weak CTAs.
Lack of cohesive storytelling and engaging narratives.
📉 Competitor Weaknesses:
Cluttered layouts with excessive visuals and weak CTAs.
Lack of cohesive storytelling and engaging narratives.
😫 User Pain Points:
Delayed shipping, limited customization, and unclear pricing transparency.
Decision-making relied heavily on product stories, reviews, and easy navigation.
😫 User Pain Points:
Delayed shipping, limited customization, and unclear pricing transparency.
Decision-making relied heavily on product stories, reviews, and easy navigation.
🎯 Brand & Market Goals:
Reflect Soho Tiger’s core values: bold, affordable, versatile.
Stand out by emphasizing high-reward actions like personalized gifting, loyalty benefits, and USPs (e.g., free plating, fast delivery).
🎯 Brand & Market Goals:
Reflect Soho Tiger’s core values: bold, affordable, versatile.
Stand out by emphasizing high-reward actions like personalized gifting, loyalty benefits, and USPs (e.g., free plating, fast delivery).
💡key principles
💡key principles
Justice to brand standards to attract innovation-driven audiences.
Balance between daily wear, gifting, and cultural significance.
🛠️ Approach
🎨 Design Strategy:
Prioritized a clean, bold layout with engaging narratives to keep users invested.
Highlighted high-reward actions prominently:
Personalized gifting options.
Loyalty benefits.
USPs like free plating and fast delivery.
🎨 Design Strategy:
Prioritized a clean, bold layout with engaging narratives to keep users invested.
Highlighted high-reward actions prominently:
Personalized gifting options.
Loyalty benefits.
USPs like free plating and fast delivery.
👩💻 User-Centric Features:
Simplified navigation to enhance user experience.
Planned to Incorporate product stories and reviews to aid decision-making.
Ensured pricing transparency and customization options to address pain points.
👩💻 User-Centric Features:
Simplified navigation to enhance user experience.
Planned to Incorporate product stories and reviews to aid decision-making.
Ensured pricing transparency and customization options to address pain points.
✅ Outcome
Delivered a clean, engaging, and user-friendly e-commerce store.
Addressed user pain points and enhanced trust.
Successfully reflected Soho Tiger’s identity, setting it apart in the market.
Delivered a clean, engaging, and user-friendly e-commerce store.
Addressed user pain points and enhanced trust.
Successfully reflected Soho Tiger’s identity, setting it apart in the market.
Available for new projects
Let’s bring your idea to life, fix what’s holding back your revenue, and take your brand to the next level with strategic Design.
Available for new projects
Let’s bring your idea to life, fix what’s holding back your revenue, and take your brand to the next level with strategic Design.