Data-driven redesign boosted returning users by 20%.
Data-driven redesign boosted returning users by 20%.
Sustainability Start-up
2024
Client
Client
Ecowiser
Timeline
Timeline
2 Weeks
2 Weeks
My Role
My Role
UI UX Designer
UI UX Designer
Team Members
UI UX Designer (2)
🌐 Overview
Ecowiser, a platform promoting eco-friendly products and sustainable living. Ecowiser cater to both Eco-Conscious Consumers and Eco-friendly Brands.
While working there- we saw issues with a homepage funnel conversion and retention rates. The redesign aimed to solve this problem.
Ecowiser, a platform promoting eco-friendly products and sustainable living. Ecowiser cater to both Eco-Conscious Consumers and Eco-friendly Brands.
While working there- we saw issues with a homepage funnel conversion and retention rates. The redesign aimed to solve this problem.
⚠️ Problem Statement
⚠️ Problem Statement
The homepage struggled to convert and retain users due to a lack of trust indicators, transparency cues, and engagement drivers, failing to effectively communicate Ecowiser’s value to both consumers and B2B partners.
The homepage struggled to convert and retain users due to a lack of trust indicators, transparency cues, and engagement drivers, failing to effectively communicate Ecowiser’s value to both consumers and B2B partners.
🚩 Challenges
Through the 🕵️♂️ Design Audit, 👥 User Insights, and 📊 Industry Research, we identified these challenges:
Through the 🕵️♂️ Design Audit, 👥 User Insights, and 📊 Industry Research, we identified these challenges:
🔰 Trust Deficit:
The design lacked credibility, making users skeptical.
🔰 Trust Deficit:
The design lacked credibility, making users skeptical.
📑 Information Hierarchy:
Key resources were buried, reducing transparency.
🔗 Engagement Gaps:
The homepage failed to communicate the brand’s value, leading to low conversions.
🔗 Engagement Gaps:
The homepage failed to communicate the brand’s value, leading to low conversions.
❓Unclear Rating System:
Users and brands struggled to understand the effort behind Ecowiser’s assessments.
❓Unclear Rating System:
Users and brands struggled to understand the effort behind Ecowiser’s assessments.
🖥️ User Experience:
Complex onboarding process made navigation difficult for traders.
Information on challenges, rules, and FAQs was not easily accessible, causing confusion.
Absence of intuitive tools left users reliant on external resources.
🛠️ Approach
🎨 Design Strategy:
Redesigned the homepage to prioritize trust-building and transparency.
Made key resources (e.g., “How We Rate”) easily accessible.
Balanced focus on both Consumer needs and B2B partner requirements
🎨 Design Strategy:
Redesigned the homepage to prioritize trust-building and transparency.
Made key resources (e.g., “How We Rate”) easily accessible.
Balanced focus on both Consumer needs and B2B partner requirements
👩💻 User-Centric Features & Solutions:
🤝 Instant Trust Signals:
Highlighted Ecowiser’s mission, value proposition, and rating system in the first fold to build credibility.👥 Clear User Group Focus:
Redesigned sections to instantly showcase the two user groups (conscious shoppers and sustainable businesses) and the trust gap addressed.🧭 Simplified Navigation:
Brought the hidden “How We Rate” page to the forefront and added a brand directory under a prominent “For Businesses” menu.🔍 Guided Discovery:
Featured Top Sustainable Picks and Featured Brands to help users find credible options quickly.
📚 Educational Content Hub:
Created a Sustainable Insights Hub for eco-conscious users and a dedicated section for B2B clients with case studies and rating examples.📐 Visual Consistency:
Overcame WordPress limitations by implementing custom CSS/JavaScript for uniform layouts and aligned product categories.
👩💻 User-Centric Features & Solutions:
🤝 Instant Trust Signals:
Highlighted Ecowiser’s mission, value proposition, and rating system in the first fold to build credibility.👥 Clear User Group Focus:
Redesigned sections to instantly showcase the two user groups (conscious shoppers and sustainable businesses) and the trust gap addressed.🧭 Simplified Navigation:
Brought the hidden “How We Rate” page to the forefront and added a brand directory under a prominent “For Businesses” menu.🔍 Guided Discovery:
Featured Top Sustainable Picks and Featured Brands to help users find credible options quickly.
📚 Educational Content Hub:
Created a Sustainable Insights Hub for eco-conscious users and a dedicated section for B2B clients with case studies and rating examples.📐 Visual Consistency:
Overcame WordPress limitations by implementing custom CSS/JavaScript for uniform layouts and aligned product categories.
✅ Outcome
20% increase in returning users within three months.
20% increase in returning users within three months.
Available for new projects
Let’s bring your idea to life, fix what’s holding back your revenue, and take your brand to the next level with strategic Design.
Available for new projects
Let’s bring your idea to life, fix what’s holding back your revenue, and take your brand to the next level with strategic Design.